The overall decline in LCD TV shipments is normal for that quarter, noted iSuppli, as sales typically peak during the fourth-quarter holiday season before falling to the lowest point of the year. Many manufacturers also use the first quarter to clear out stock of older models to pave the way for new ones.
Despite the drop in shipments, the industry saw rising demand for TVs with advanced features, including LED-backlighting, Internet connectivity, and 3D, all trends that Samsung managed to capitalize on.
"The year 2010 marks a major transition period for the U.S. LCD-TV market, when consumers increasingly are gravitating toward sets with more advanced features," Riddhi Patel, iSuppli's principal analyst for television systems, said in a statement. "With Samsung at the forefront of trends including LED backlighting and 3D, the company has been able to outperform the market and its closest competitors."
The introduction of new models with advanced features did boost the average price for an LCD TV to $830, up 7 percent from $774 in the fourth quarter. The increase was notable, according to iSuppli, since prices tend to drop from one quarter to the next.
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